Q Our company is owned by another company that’s not based in Canada. Can we still participate?

AYes! You can participate if you have 15 or more full- and/or part-time employees working in Canada.


QOur parent company owns multiple dealerships in Canada. Do I need to register each one separately?

AYes, each dealership must enter individually.


QWe have employees that work in Canada but not in a physical office. Can we still participate?

AIf your employees work in and have a mailing address in Canada, you can participate.


QWe have employees that work for our Canada operation but most of their work isn’t done in Canada. Are they eligible?

ARemote employees are only eligible if they work in Canada.


QIs there a minimum number of employees who must complete the surveys?

AWe look for a response rate of at least 40% for organizations with 25 or more employees, and 80% for organizations with 15-24 employees, so not everyone has to complete a survey. However, your company will get the most out of this process if you work to get as many surveys returned as possible.





QWhen do we receive reports if we decide to purchase them, and what can we expect to be included?

ASoon after organizations have been notified whether they made the list or not, reports will be sent out. In them, you will see various levels of data, complete with charts and graphs. You’ll also get employee comments and benchmark reports that help you compare yourself to other organizations.





QWhat happens after registration?

AWe’ll send you a welcome email, with dates and information you need to know.


QHow do you determine which companies make the list?

ATwenty percent (20%) of your score comes from your Employer Assessment. The remaining 80% comes from your Employee Feedback Surveys.


QWe have employees in different countries. Do those employees get surveyed?

AOnly employees working in Canada will be surveyed. 


QWill you survey seasonal, temporary, per diem, or independent contractor employees?

ANo. Do not include these employees in the process.


QWill all of our employees get surveys?

AIf your dealership has 300 or fewer eligible employees, then they will all be surveyed. If you have more than 300, a random sample will receive surveys. If you’ve chosen the online method, we will select the random sample. If you’ve chosen the paper method, you will have to do so.


QWill managers be surveyed?

AAll eligible managers, leaders, and executives should be included in the process, as they have valuable opinions and viewpoints.


QHow long does it take to fill out the survey?

AWe’ve done everything we can to make sure our surveys aren’t too time-consuming. Most employees can complete it in 10-15 minutes.


QHow involved is the Employer Assessment? Does it take a lot of time or research to complete?

AThe questionnaire asks about your policies, practices, and demographics. We estimate it’ll take about an hour to complete, depending on how easy it is to access the information we ask for. You can always look at the sample we provide ahead of time.


QWhat is the online survey process like?

AWe will ask you to send us a list of employee email addresses. Then, each employee will get a unique link to the survey via email. It’s as easy as that.


QWe want to do the online survey process, but what if some of our employees don’t have email addresses?

AIf at least 60% of your employees have an email address, we can provide passcodes for the rest of them. Please reach out with questions about passcodes.

QCan we customize the roles and departments on the survey?

AYes! There is an associated cost, but you can work with one of our team members to make sure you’re including roles and departments that make the most sense for your organization.


QNot all of our employees speak English. Do you offer surveys in other languages?

AFor a cost of $199 per language, we will translate the surveys for you.


QHow will I keep track of things throughout the process? Will I get updates?

AYes! You will get regular updates throughout the process. We’ve also outlined the process on our Important Dates tab and in the confirmation email you’ll receive after registration.





QWhen do we find out if we’ve made the list?

AYou will get a notification letting you know if your dealership has made the list or not. Rankings will be unveiled after you are notified of your list-making status. See the Important Dates for specific dates surrounding notification and awards.





QIs there any way to see what the survey is like before we officially register?

AYes! Click here to find samples of the surveys.


QWhat is your confidentiality policy?

AConfidentiality and anonymity are of the utmost importance to us. You can see our Privacy Policy here.


QWhat do we get out of this process if we don’t make the list?

AThere are a limited number of spots on the best places list. But if you don’t make it, you still have the opportunity to purchase the survey results in the form of the Employee Feedback Data Dashboard package that provides valuable information you can use to improve and try to make the list next year. We don’t release names of organizations who don’t make the list.


QHow many participants do you have on a yearly basis?

AUnfortunately, we don’t release this information due to our confidentiality standards.


QIf I still have questions, who can I reach out to?

APlease reach out to one of our program managers at This email address is being protected from spambots. You need JavaScript enabled to view it., and he/she will be happy to answer your questions!